Technical Brief

Who is Your Audience?

Entrepreneurs, having attended entrepreneurial boot-camp programmes, have a simple answer to the question, “who is your audience?” “The customer! We are completely and ruthlessly focused on the customer!” This is the correct answer. However, it begs the question, who is

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Reward Your Employees Like Teenage Gamers

How do you motivate juvenile athletes who don’t win very often? Typically such athletes are encouraged to focus on the enjoyment they derive from being part of a team and to be philosophical about their win-lose ratio. Kipling once wrote

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Silicon Docks: The Rise of Dublin as a Global Tech Hub

Liberties Press are launching Silicon Docks: The Rise of Dublin as a Global Tech Hub, edited by Pamela Newenham of this week. Pamela is an award-winning journalist with the Irish Times and the volume chronicles the growing presence of global

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Cloud Computing and the New World of Work

New World of Work looks at evolving issues in the modern workplace. The report, commissioned by Microsoft, specifically examined the issues of people, technology and place.

Searching for Success in a Sea of Data

Searching for Success in a Sea of Data suggests strategies for businesses attempting to spot trends and discern patterns when analysing internet data.